Charles Cherney
90: Giving Without Expectation - Bernadette Jiwa
Recently, I discovered Bernadette Jiwa, an expert in story skills and brand storytelling strategy who lives in Melbourne, Australia. She...
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Charles Cherney
32: Your Website - Bernadette Jiwa
I am reading Make Your Idea Matter: Stand Out with a Better Story (2012) by Bernadette Jiwa. Excellent book. In it, Jiwa asks the...
Charles Cherney
16: We See You - Bernadette Jiwa
I have just finished reading Bernadatte Jiwa's business book "The Fortune Cookie Principle." (2012). Jiwa concludes by saying,"The goal...
Charles Cherney
8: Creating Our Way - Bernadette Jiwa
I have just read Bernadette Jiwa's book "Story Driven" (2018). Jiwa closes her book by asking, "What does your good day look like?" "What...
Charles Cherney
3: Two Kinds - Bernadette Jiwa
Reading Bernadatte Jiwa's book "Story Driven" (2018). Excellent business book. Jiwa notes a company is either competition-driven or...
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