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  • Writer's pictureCharles Cherney

98: Joe Rand - Generosity


I am a real estate agent. Recently, I read Joe Rand's book How to be a Great Real Estate Agent (2019). Towards the end of the book, Joe goes through the ten elements of a great client experience.


Number 7 on Joe Rand's list is GENEROSITY.


"Great companies" writes Rand, "put clients and their needs first."


Examples of generosity in my own experience as a Realtor: - Receiving a seller client's revisions to my description of their home. Working together to get the description just right. - Tidying up a client's home prior to an open house when the client is too overwhelmed to do it.


- Driving a buyer client to the airport after our property tour to give us more time to talk and make sure they make their flight.


- Completing a valuation analysis on short notice on Sunday evening for a buyer who must decide if they are going to make an offer by the bid deadline on Monday.


Great real estate agents take care of their clients.




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